Domain Masters Radio Show 09/30/2009

Posted: September 30th, 2009 | Author: | Filed under: Internet Marketing, Linkedin, Podcasts, Uncategorized |

I’ll be a guest on the September 30, 2009, Domain Masters Program on Webmaster Radio. 

The show topic is enterprise-level domain management services. I’ll also introduce a new website devoted to Corporate Internet Strategy Consulting. (

The show description is..

Domain Masters Webmaster Radio Podcast

Domain Masters Webmaster Radio Podcast

“Enterprise/Corporate level domain management, acquisition and planning services. The topic deals with understanding the value of domain names for SEO (Search engine optimization), IP (intellectual property) protection, and domain management in mergers and/or acquisitions. In addition, we’ll discuss establishing systematic domain name drop and auction monitoring for corporations. And lastly, moving the entire domain name management and acquisition mindest into the product planning, development and initial marketing efforts for all of a corporations goods or services.”

The show length is usually around 30 minutes and is conducted in a question-and-answer format. in addition, the shows are archived at the Webmaster radio website and you can also subscribe to the Domain Master show through iTunes. This will be my third appearance on Domain Masters since 2006.

The host of the show is Victor Pitts. Victor is the lead domain broker at Victor selects a theme for an entire month’s worth of shows and then lines up guests to discuss the monthly topic. Catch the show live at webmaster radio or check out the webmaster.FM archive to listen at a later date.

If you have any comments or questions regarding this Domain Masters Show please send me an email.

Corporate Internet Strategy Site is Launched

Posted: September 29th, 2009 | Author: | Filed under: Internet Marketing, Linkedin, Web Site Development, Web Sites & Projects |

My Kansas City based website development company, TooBaRoo Internet Marketing launched a new site,, devoted to marketing enterprise level internet strategy consulting services to its new and existing clients.

We detected a need for this type of independent enterprise-level consulting service. It has been my experience that too often marketing stakeholders are receiving their Internet strategy and marketing advice from the same individuals who are charged with developing those systems.  Being an independent, consulting only, solution, we are able to provide our clients with honest, valuable information and recommendations based upon our own knowledge and experiences in the areas of Internet development and Internet marketing. – Content Plan

We plan on periodically posting blog entries devoted to related to Corporate Internet Strategy as they relate to Marketing Resource Management, the creation and maintenance of multiple sites, corporate domain name portfolio Management and developing an efficient Corporate Internet Strategy framework. This future content will be summaries of lessons that we have learned while operating TooBaRoo Internet Marketing my Kansas City Internet Marketing & Development Company. – Continuing Internet Education

Another aspect of the will be to introduce a series of lunch and learn type seminars that are part of an informal Internet Marketing curriculum TooBaRoo is developing.  A key element our Corporate Internet Strategy business plan is to create an ongoing relationship with our clients through continued education. We want to make them better internet marketers by not only adding some standardization in their corporate procedures but by also increasing their internet education level.

Under The Hood: About the New Site – WordPress + Headway + A Few Hours

TooBaRoo created the site using WordPress and the new HeadwayTheme framework. It was an interesting learning process. This was our first use of Headway. The site was up and running within a few hours of installation. Minimal “tweaking” was done to the standard theme, but some additional css styles and leaf elements will be added post launch. Our goal was to get the site up and running prior to a Webmaster Radio appearance related to corporate domain portfolio management scheduled for Wednesday, 09/29/2009 so that we could drop the URL during the show to drive some traffic to the new site.