Corporate Internet Strategy Site is Launched

Posted: September 29th, 2009 | Author: | Filed under: Internet Marketing, Linkedin, Web Site Development, Web Sites & Projects |

My Kansas City based website development company, TooBaRoo Internet Marketing launched a new site,, devoted to marketing enterprise level internet strategy consulting services to its new and existing clients.

We detected a need for this type of independent enterprise-level consulting service. It has been my experience that too often marketing stakeholders are receiving their Internet strategy and marketing advice from the same individuals who are charged with developing those systems.  Being an independent, consulting only, solution, we are able to provide our clients with honest, valuable information and recommendations based upon our own knowledge and experiences in the areas of Internet development and Internet marketing. – Content Plan

We plan on periodically posting blog entries devoted to related to Corporate Internet Strategy as they relate to Marketing Resource Management, the creation and maintenance of multiple sites, corporate domain name portfolio Management and developing an efficient Corporate Internet Strategy framework. This future content will be summaries of lessons that we have learned while operating TooBaRoo Internet Marketing my Kansas City Internet Marketing & Development Company. – Continuing Internet Education

Another aspect of the will be to introduce a series of lunch and learn type seminars that are part of an informal Internet Marketing curriculum TooBaRoo is developing.  A key element our Corporate Internet Strategy business plan is to create an ongoing relationship with our clients through continued education. We want to make them better internet marketers by not only adding some standardization in their corporate procedures but by also increasing their internet education level.

Under The Hood: About the New Site – WordPress + Headway + A Few Hours

TooBaRoo created the site using WordPress and the new HeadwayTheme framework. It was an interesting learning process. This was our first use of Headway. The site was up and running within a few hours of installation. Minimal “tweaking” was done to the standard theme, but some additional css styles and leaf elements will be added post launch. Our goal was to get the site up and running prior to a Webmaster Radio appearance related to corporate domain portfolio management scheduled for Wednesday, 09/29/2009 so that we could drop the URL during the show to drive some traffic to the new site. – Domain Marketplace

Posted: January 11th, 2009 | Author: | Filed under: FileMaker, Joomla, Web Sites & Projects |

Domain Licensing Corporation recently launched (November 2008) a Joomla CMS based Domain Name Marketplace site called  The site was created as a place to direct prospective domain buyers to some of the domain names for sale by Domain Licensing Corporation and/or its clients and partners. |  Domain Name Marketplace & Brokerage | Domain Name Marketplace & Brokerage

Domain Licensing Corporation is trying to sell about 5% of its domain inventory per year to fund further development of its domain name portfolio.   A database database driven site was needed to organize the thousands of pages of inventory and domain listings.

Joomla provided us with a quick out of the box Content Management start for the framework.  However,  the majority of the pages are Joomla wrapped pages driven by a custom MySQL database that categorizes and organizes the Domain Names.  Rather than build a web based admin frontend for the MySQL backend we are using FileMaker Pro to administer the Domain Name content.  FileMaker’s ability to link directly to the MySQL data saves development time on projects that have only a small number of admin users.  A few filemaker seats are easily more economical than building a custom backend management tool.  FileMaker’s out of the box MySQL connectivity allowed us to save significant development time, and give use future development flexibility by avoiding each front end change also causing additonal admin access programming.