My Kansas City based website development company, TooBaRoo Internet Marketing launched a new site, CorporateInternetStrategy.com, devoted to marketing enterprise level internet strategy consulting services to its new and existing clients.
We detected a need for this type of independent enterprise-level consulting service. It has been my experience that too often marketing stakeholders are receiving their Internet strategy and marketing advice from the same individuals who are charged with developing those systems. Being an independent, consulting only, solution, we are able to provide our clients with honest, valuable information and recommendations based upon our own knowledge and experiences in the areas of Internet development and Internet marketing.
CorporateInternetStrategy.com – Content Plan
We plan on periodically posting blog entries devoted to related to Corporate Internet Strategy as they relate to Marketing Resource Management, the creation and maintenance of multiple sites, corporate domain name portfolio Management and developing an efficient Corporate Internet Strategy framework. This future content will be summaries of lessons that we have learned while operating TooBaRoo Internet Marketing my Kansas City Internet Marketing & Development Company.
CorporateInternetStrategy.com – Continuing Internet Education
Another aspect of the CorporateInternetStrategy.com will be to introduce a series of lunch and learn type seminars that are part of an informal Internet Marketing curriculum TooBaRoo is developing. A key element our Corporate Internet Strategy business plan is to create an ongoing relationship with our clients through continued education. We want to make them better internet marketers by not only adding some standardization in their corporate procedures but by also increasing their internet education level.
Under The Hood: About the New Site – WordPress + Headway + A Few Hours
TooBaRoo created the site using WordPress and the new HeadwayTheme framework. It was an interesting learning process. This was our first use of Headway. The site was up and running within a few hours of installation. Minimal “tweaking” was done to the standard theme, but some additional css styles and leaf elements will be added post launch. Our goal was to get the site up and running prior to a Webmaster Radio appearance related to corporate domain portfolio management scheduled for Wednesday, 09/29/2009 so that we could drop the URL during the show to drive some traffic to the new site.